C O N C L U S I O N

Information technology is transforming the business world. The most successful companies are increasingly the ones that efficiently use technology to manage data, information and knowledge flows across their organizations. Still, we are just at the beginning of this change.

As Peter Drucker explained in a 1984 Harvard Business Review article on knowledge management, companies will recognize that to succeed in the marketplace, they need to be information-driven, with the right employees having real-time access to the right data points in order to make the right decisions. These employees will be specialists who can quickly digest the information, make astute decisions and monitor the results of their actions.

Intranets play an important role in this vision by serving as the single, consolidated interface through which employees access a company’s intellectual assets. But most intranets are bogged down in the first two stages of maturity, focusing on delivering the most basic of information to employees. Herein lies the opportunity. The company that is able to transform its intranet into an dynamic knowledge tool that enables employees to accomplish business and personal tasks in the workplace will be the one to realize strategic long-term competitive advantage.

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Avenue A - Razorfish is the largest interactive marketing and technology services firm and an operating unit of aQuantive, Inc. (NASDAQ: AQNT). Avenue A - Razorfish operates 12 offices located in major U.S. markets.

The Enterprise Solutions practice at Avenue A - Razorfish designs and builds enterprise intranet, extranet, and partner portal solutions that help organizations empower their employees and partners with the information and tools needed to do their jobs – efficiently and effectively. Leveraging our strengths in user-centric design and technology development, we work with Fortune 500 companies to build workplace solutions that meet user needs and map to business goals. The result: employees at companies like Bell-South, JPMorgan Chase, and Time Warner are able to communicate, collaborate, share knowledge, and perform business tasks more effectively, enabling significant revenue gains and cost savings throughout their organizations. To learn more about our Enterprise Solutions visit avenuea-razorfish.com.

Visit The Workplace Blog to keep pace with news, trends, commentary and events affecting the enterprise workplace and corporate intranets. The blog provides a unique perspective on what’s happening in the market and how companies are retooling their intranets to meet the needs of the evolving enterprise workplace.