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Executive Summary


Over the years, Avenue A - Razorfish has designed and built enterprise wide intranets for industry leading companies across the United States. In defining the strategy, designing the user experience and building these solutions leveraging enterprise strength software packages, Avenue A - Razorfish has been able to observe not only how enterprise intranets are being implemented and used but also how they are maturing over time.


These insights have been encapsulated into a proprietary framework, the Intranet maturity framework that shows how, why and with what business benefits intranets grow over of time. The Intranet Maturity Framework, which is described in this report, summarizes best practices along the dimensions of intranet sponsorship, governance, user needs, experience design, technology implementation, training, adoption, and ROI metrics.


Through primary and secondary research, a series of best practices and key takeaways were identified for this report. These strategies cover future investments in the intranet, recommendations on incorporating consumer web innovations like podcasting and social search, trends such as wikis and blogs affecting the intranet space and insights from managers who manage intranets and emphasize simplicity, user research and executive sponsorship.

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